As a retail owner or purchasing manager, when shopping for products to sell in your store, you have many choices. Why should you choose Behrens? We may be biased, but we think it’s a choice that makes sense.
Sourcing your products is one of the most important decisions you can make. You need to stay on top of (or, ideally, ahead of) trends, watch the market, and above all, keep a close connection to your customers’ wants and needs. It’s not simply a matter of “if you stock it, they will come.” It’s deeper than that. It’s talking to your customers and staff, watching your sales analytics, and simply noticing what’s flying off the shelves and what is collecting dust.
Two current trends that are hot right now and will continue to be in the future are heritage brands and sustainability. Many studies have been done about consumer preferences and trends, all of which find basically the same thing Cone Communications found in their research in 2017:
- 90% of Americans expect companies they patronize to operate in a way that protects and benefits society and the environment.
- 76% would boycott a company that supported an issue contrary to their beliefs.
In other words, sustainability matters to consumers.