Leadership Team

Dana J. Busch is President of Behrens Manufacturing, providing the growth, vision, and leadership for sales, and plans to grow Behrens into an internationally recognized consumer brand that sets the standard for all metal container manufacturing companies.

Busch believes the growth opportunity at Behrens is undeniable; the story of steel products over plastic is compelling now more than ever to consumers. He looks forward to harnessing this growth potential, by leading the development and implementation of strategic and tactical plans, through expansion of existing business and new business development. He is excited to lead the team that helps Behrens become a well-recognized household brand, and one that is synonymous with steel consumer products.

Previously the Vice President of Retail at Rockler Companies, Busch oversaw sales and operations for the retail channel. He also held the role of VP of Merchandising at Rockler directing all merchandising and inventory management activities for direct and retail channels. He also served as the Senior Vice President of Merchandising for Golf Galaxy.

Busch holds a B.S. degree from Bemidji State University.

He has served on the Project Fine Board of Directors supporting their mission to create an inclusive community by serving refugees and immigrants and building connections across cultures.

Tim Lightfoot is a seasoned accounting and finance professional with extensive experience across manufacturing, utilities, and complex operational environments. He brings a strong record of elevating financial operations, strengthening internal control structures, and supporting strategic growth initiatives. Prior to joining the organization as Chief Financial Officer, Tim served as Controller at Holmen Cheese LLC, where he led efforts to modernize financial systems, improve reporting accuracy and metrics, and build scalable processes aligned with long‑term objectives. His earlier leadership roles at Dairyland Power Cooperative and Bimbo Bakeries USA (Sara Lee), further shaped his expertise in financial reporting, audit and compliance, and leadership of highly collaborative finance teams.

Tim holds a BS in Accounting from Winona State University and a Masters in Accounting and Taxation from the University of Hartford. He holds active credentials as a Certified Public Accountant, Certified Management Accountant, and Certified Fraud Examiner, with experience in fraud prevention, internal control design, and optimizing business processes.

As a leader, Tim prioritizes trust, respect, and strong relationships, and he consistently models the behaviors that help teams perform their best. He is committed to pursuing a high standard of work by investing in people, processes, and technology. A lifelong resident of the area, he lives in Trempealeau, WI with his wife and two children and remains dedicated to giving back to the community.

As Vice President of Operations at Behrens Manufacturing, Banicki is a key executive responsible for overseeing and optimizing the daily activities of Behrens operations. From raw material sourcing to on time distribution, Banicki oversees the entire manufacturing process from start to finish.

Banicki joined the Behrens’ family in 2010. He began as a temporary employee in the shipping department and moved quickly to Shipping Lead, Production Supervisor, Scheduler, Production Manager, Director of Manufacturing and then into his current role as the Vice President of Operations. With experience and passion for each area of the business, he knows the strategies to move Behrens forward.

With a background in Lean Manufacturing and a focus on creative and innovative mechanical solutions in manufacturing, Banicki has helped introduce Red Zone, increased efficiency throughout the plant, and worked tirelessly to find safer ways of doing business.

As Vice President of Organizational Development, Jennifer leads initiatives that enhance Behrens’ talent, culture, structure and overall performance.  This role encompasses strategic planning for leadership development, employee engagement, organizational design and the alignment of Behrens workforce capabilities and business goals. With ten years of small business ownership, and 10 years of curriculum development and university teaching, Williamson shares that People are our greatest asset by investing time and energy into each employee’s growth and success.

Williamson holds a B.A. in Communication Studies and an M.A. in Organizational Communication from Marquette University.

She currently serves on the Winona County Workforce Development Board and has previously worked on committees with Habitat for Humanity, Bluffview Montessori, Cotter Schools and Winona State University.

Mike Dieter joined Behrens as the Director of Business Development in November of 2024. He was promoted to Vice President of Business Development shortly after, and is focused on growing the business through multiple initiatives. He oversees all sales, marketing and customer service functions and has five direct reports. Dieter prides himself on helping his teams unlock their full potential and removing barriers to ensure their success.

Prior to his time at Behrens, he was the General Manager of Express Employment Professionals in Winona from 2018-2024. During this time, he helped provide hundreds of local businesses with workforce solutions. From 2016 to 2018 Dieter was a Program Manager for Tharp Cabinet company in Loveland CO. His focus was on supporting large home builders with their portfolio of custom cabinet packages. Dieter also spent time working in the energy sector and managed several high-end restaurants after graduating from college.

Dieter holds a B.A. in Communication Studies from the University of Northern Colorado.

He has previously served on the Winona Area Chamber of Commerce Board of Directors, Winona County Workforce Development Board, and is the current Chair of the Economic Development Committee (through the Winona Area Chamber of Commerce).

As Director of Customer Service at Behrens Manufacturing, Rachel Steinfeldt is responsible for all customer relations, education, and development along with growing sales for both existing and new accounts including ecommerce through brand awareness and promotions.

Steinfeldt shares Behrens’ core values of integrity and excellence and is proud to be part of a winning team that produces high quality heritage products that are functional, decorative, and kinder to the planet.

A native of Houston, MN, Steinfeldt joined Behrens in 1987 with a high focus on customer service excellence.

Steinfeldt earned her degree at Minnesota State College Southeast, Winona, MN.